1. Cookie Categories
We use cookies and similar technologies to operate this website and to understand how visitors use it. Cookies are small text files stored on your device. We separate cookies into three categories with different purposes and consent requirements.
Essential Cookies
Purpose: core site functionality, security, and session management. These cookies are needed to provide pages, maintain settings, prevent fraud, and remember your consent choices. Examples include: session_id, csrf_token, cookie_consent_status. Consent required: no, they activate automatically. Retention: session duration or up to 12 months for preference storage.
Analytics Cookies
Purpose: measuring traffic, user behaviour, and site performance. Tool: Google Analytics 4. Examples include: _ga, _ga_XXXXXXX, _gid, _gat. Consent required: yes, analytics only load after you accept. Retention: up to 14 months within Google Analytics settings.
Marketing and Advertising Cookies
Purpose: remarketing, personalized ad delivery, and conversion tracking. These cookies are used with partners like Google and Meta to reach interested audiences and measure results. Consent required: yes, these load only after you accept. Retention: up to 540 days which aligns with Google Ads defaults.
2. Marketing Cookies Disclosures
Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.
Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.
Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.
YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.
Tracking technologies used: We use the following tracking technologies on this website: Cookies, first-party and third-party, tracking pixels like Google Ads tag or gtag.js and Meta Pixel, device identifiers such as browser fingerprint and IP address, and conversion event tags.
Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website, such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.
Technologies in use: Google Ads with gtag.js or Google Tag Manager, Google Analytics 4, Google Remarketing Tag, and Meta Pixel for Facebook and Instagram.
Opt-out from personalized advertising: You may opt out of personalized advertising at any time using the following industry tools. Paste these addresses into your browser: Google Ads Settings at adssettings.google.com, Your Online Choices for EU at www.youronlinechoices.eu, Network Advertising Initiative opt out at optout.networkadvertising.org, and Digital Advertising Alliance at optout.aboutads.info. Opting out does not remove ads entirely and you will continue to see non-personalized ads.
Cookie preference management: You can adjust your choices at any time by using the control below or the footer link.
3. Consent Requirements
We use a consent banner that offers three options: Accept All, Reject Non-Essential, and Manage Preferences. Analytics and marketing cookies do not activate until you accept. Your choice is stored in localStorage for 12 months. The banner is dismissible and includes a link to this Privacy Policy. You can adjust your settings anytime using the cookie preferences panel or the footer control.
Consent statement: By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the EEA and the United Kingdom: You receive this consent notice in compliance with GDPR and UK GDPR. Marketing and analytics cookies are activated only after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
Withdrawal of consent: You may withdraw consent at any time by selecting "Manage cookie preferences" in the website footer or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
4. Data Sharing with Advertising Partners
We share limited data with advertising partners to deliver and measure campaigns. Recipients and data categories include Google LLC which receives cookie identifiers, conversion events, anonymized behavioural data, and remarketing lists. This is governed by Google's Privacy Policy available at policies.google.com/privacy. Meta Platforms, Inc. may receive pixel events, conversion data, and custom audience membership, governed by Meta's Data Policy available at facebook.com/privacy/policy.
We do not sell personal data. Data transfers to Google and Meta operate under Standard Contractual Clauses when applicable. The data is used for ad targeting and campaign measurement only and is not resold to unaffiliated third parties. Partners may use data across their platforms according to their own policies and you can review those policies directly.
5. Lead Forms and Contact Requests
When you submit a contact form, request a resource, or register interest, we collect the information you provide. This typically includes your full name, email address, phone number if supplied, and the content of your message.
Legal basis: consent under GDPR Article 6(1)(a) and, where a service relationship exists, performance of a contract under Article 6(1)(b). Retention: up to 2 years from submission unless a longer period is required by law. You may request deletion at any time by contacting us at [email protected]. A link to this Privacy Policy appears beside every submit button on this site. Submitting a form acknowledges this policy.
6. Google Services and Advertising
This site may use the following Google services when you consent. Google Analytics 4 collects anonymized usage data, device information, and behavioural signals. IP anonymization is enabled and data retention is set to 14 months. You can opt out with the Google Analytics Opt-out Browser Add-on by visiting tools.google.com/dlpage/gaoptout in your browser.
Google Ads Conversion Tracking records when a defined action occurs after a user engages with our ads. The data is used only to assess campaign performance. Google Remarketing allows us to reach people who visited this site with ads across Google's network. Remarketing lists are not created from sensitive categories such as health, finance, religion, or sexual orientation. Google Tag Manager may be used to deploy tags. GTM does not collect personal data and functions as a container for the tags listed above. For more information, see Google's ads policies at policies.google.com/technologies/ads.
7. Meta Advertising Services
This website may use the Meta Pixel to measure the effectiveness of advertising on Facebook and Instagram. The pixel can record page views, time on site, specific conversion events such as form submissions, and custom audience membership for retargeting. We do not use the pixel to collect sensitive personal data or to target users based on health, finance, religion, political views, sexual orientation, or other special category attributes. Meta acts as an independent data controller for data collected via its pixel. You can review Meta's Data Policy by visiting facebook.com/privacy/policy in your browser. To manage your ad preferences on Meta platforms, visit facebook.com/adpreferences/.
8. Prohibited Content Self-Declaration
This website does not promote or facilitate access to prohibited product or service categories. This includes weapons, controlled substances, counterfeit goods, unlicensed gambling, adult content, and services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the relevant platform policies in full.
9. Landing Page Integrity
The content of this website accurately represents the resources described in any advertisements that lead here. We do not use bait and switch tactics. Users arriving from paid advertisements receive the same experience as all other visitors. We do not use cloaking, automatic redirects, or content variation by traffic source.
10. Children's Privacy
This website is not directed at individuals under the age of 16 and we do not knowingly collect personal data from minors. If you believe we have collected data from a person under 16 without verifiable parental consent, contact us and we will delete the data promptly.
11. International Data Transfers
Personal data collected through this website may be processed in countries outside the European Economic Area, including the United States where Google LLC and Meta Platforms, Inc. are based. Transfers are conducted under Standard Contractual Clauses approved by the European Commission, which provide appropriate safeguards. You can request a copy of the applicable clauses by contacting us.
12. Your Rights
If you are located in the EEA or UK, you have rights under GDPR. These include access to your data, rectification of inaccuracies, erasure also known as the right to be forgotten, restriction of processing, portability to receive data in a structured machine-readable format, and objection to processing based on legitimate interests. You may also withdraw consent at any time without penalty. To exercise any right, email [email protected]. We will respond within 30 days where possible. You also have the right to lodge a complaint with your supervisory authority. EU users can find their authority at edpb.europa.eu and UK users at ico.org.uk.
13. What Data We Collect
- Full name when you provide it via forms
- Email address for replies and support
- Phone number if you choose to include it
- IP address and general location derived from IP for security and analytics
- Browser type and version
- Device type and operating system
- Cookies and tracking identifiers that store preferences and consent status
- Usage data such as pages visited, time on page, and click paths
- Form submission content that you write in messages
- Conversion events such as form submits, calls, or purchases if applicable
We do not intentionally collect sensitive data categories such as health, financial account numbers, or political affiliation through this site. Please avoid including sensitive information in free text fields.
14. Legal Basis for Processing
- Contact form data: consent under GDPR Article 6(1)(a) and performance of a contract under Article 6(1)(b) where a service relationship exists
- Analytics data: consent under Article 6(1)(a)
- Marketing and remarketing data: consent under Article 6(1)(a)
- Security and fraud prevention including server logs: legitimate interest under Article 6(1)(f)
15. Retention Periods
- Contact form submissions: 2 years
- Analytics data in Google Analytics 4: 14 months
- Marketing cookies and Google Ads identifiers: up to 540 days
- Email communications: duration of the relationship plus 1 year
- Server logs for security: 90 days
- Cookie consent records: 3 years for audit purposes
16. Changes to This Policy
We may update this policy to reflect changes to our practices or legal requirements. Changes take effect 14 days after posting. If updates are material, we will place a notice on the homepage during that period. The Last Updated and Effective Date shown at the top of this page reflect the current version. Continued use of the website after the effective date means you accept the changes.
How to Contact Us
If you have questions about privacy or want to exercise your rights, contact Maple North Digital Ltd., 161 Bay Street, Toronto, ON M5J 2S1 or email [email protected]. We will make reasonable efforts to respond within 30 days.